It’s not yet officially launched though all marketing materials of the upcoming basketball event, the Ultimate All-Star Weekend, are all using the new name of the Big Dome – SMART Araneta Coliseum.
You read it right! The Big Dome is now SMART Araneta Coliseum. The local telecom company inked a ‘naming rights deal’ with the Araneta management for the next five years. The contract, according to reports, is renewable after five years.
This is the first time that Araneta Coliseum will be co-branding itself with another entity. According to news, the partnership aimed to upgrade the facilities of the coliseum. SMART will help develop the Big Dome at the same time promote their products and services on every event that will utilize the stadium.