With its catchy ‘hanap, usap, deal’ marketing line, Sulit.com.ph remains to be the undisputed classified ads in the Philippines.
The country can still be considered young when it comes to online business. Though there are a lot of Filipinos going online every now and then, majority of us still prefer doing the traditional buy and sell stuff rather than doing it online.
Sulit founders RJ and Arianne David did an experimental website back then. Instead of putting an online shop where people can register and market and/or buy things, the couple created a rather different platform – using the classified ads format.
Six years after its launch, Sulit is now the leading online marketplace in the country in terms of the ads posted and daily visit to the said website.
Aside from buy and sell, Sulit, being an online classified ads, also caters real estate, cars and automotive, services, jobs, business and earning opportunities, establishments and business locators, and events announcements.
The company also provides seminars to help build Filipino entrepreneurs through their very own Sulit Netrepreneur Academy (Sulit NA).
Currently, Sulit is expanding out of online world to market the brand. Last April, the company launched the Ano Hanap Mo? campaign featuring their brand ambassador Lourd de Veyra. After that, TV, prints and even on billboards and buses in the metro have their brand to continuously market the website.
This post was first published at KabayanTech.