Happyplus Card is Jollibee Food Corporation’s very own loyalty program and is continuously growing popularity among consumers as it expands tie ups with fast food restaurants such as Jollibee, Greenwich, Chowking and Red Ribbon. Now, users can start earning more Happypoints (points generated when using the Happyplus Card) when gassing up in participating Caltex stations nationwide.
Caltex, one of the three giant fuel brands in the country, is the probably the last to offer a loyalty card partnership. Petron used to have partnership with SM Advantage (and BDO Rewards) before launching their very own Petron Value Card last year. Shell, on the other hand, ended up partnering with SM Advantage and BDO Rewards.
All Happyplus members are entitled to earn points when fueling up in Caltex. Every P100 fuel purchase is equivalent to 1 Happypoint (1 Happypoint = P1). Caltex fuel purchases made via cash, credit and debit card, StarCash and StarCard are qualified to earn Happypoints.
The Filipino buying public is slowly becoming smart consumers as more and more merchants are introducing loyalty programs.