Smart recently advertised it’s unlimited brand, the newly relaunched Red Mobile.
I know it’s kind of weird that the 3G-enabled brand turned into an unlimited mobile service provider. It only shows that the 3G introduction of mobile services was not as effective as compared to Sun Cellular’s marketing strategy of unlimited services.
Well, Smart now directly competes with Sun through Red Mobile by tapping the unlimited mobile market into something more economical and cheaper. As our local telcos continuously look for effective marketing strategies to reach our more customers, we definitely have to expect more innovations on our mobile technology.
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