#xpresslove: Smart’s Christmas social media campaign

After Globe Telecom’s successful #todayiwill social media campaign, competitor Smart Communications launched the Christmas campaign #xpresslove.

Backed by the Kapamilya artist Anne Curtis who is also the undisputed most followed Filipino celebrity in the social network Twitter, #xpresslove will promote optimism in the world wide web. 
To join the campaign, just answer the question: how do you #xpresslove? Share your expressions of love this Christmas by tweeting using the hashtag #xpresslove. You may do the same by posting your answer as status on your Facebook account or by sending SMS to your loved ones.
Smart also has the #xpresslove site to compile all the tweets. The site also has a video that explains the social media campaign.
Watch the video here:
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