Whoever said radio is a thing of the past is missing how the new technologies changed the game in the air waves. People might be more attracted to TV, print media and the Internet but radio still has a big junk of percentage in terms of loyal listeners. As a matter of fact, radio streaming is now a popular thing on younger generations.
Having said that, radio and podcast advertising still play a bigger role in the advertising industry. Radio has a market that your brand needs to reach. Don’t just ignore them, reach out. Do something to make sure that you cover all the markets and expose your brand.
Though most of the old fashioned mobile phones have built-in radio features, Internet-capable smartphones have radio apps that people of this generation enjoys to listen to. Radio podcast is now also available for downloads online so people can listen to them anytime thus expanding your audience reach.
Podcast advertising and other form of radio marketing are still effective means of exposing campaigns for your brand. Just make sure though that the advertising agency that handles your campaign, like on any other medium, can really deliver what your campaign needs to reach.