The Philippine Long Distance Telephone Company (PLDT) and its wireless unit Smart Communications unveiled their newest logos in their “It’s a New Day for PLDT-Smart” event.
PLDT’s expertise in fixed-line business is said to be marrying Smart’s wireless competency. The said fusion of the two brands is perfectly visible in their newest logos.
“The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers,” PLDT said in a press statement.
This is the first time that PLDT is replacing its 33-year old iconic logo. Smart, on the other hand, replaced a fairly new one launched last 2011.
“Rather than allow ourselves to be disrupted by new technologies, we are disrupting ourselves. We have embarked on a digital pivot to enable us to serve the increasing needs of our people’s digital lifestyle and the country’s growing digital economy,” PLDT and Smart Chair and CEO Manuel V. Pangilinan said in a press release.
And how do netizens react to this move? As usual, some are taking it to memes just like this:
Others commented that it’s kind of derived from Google Drive’s logo. Any other reactions? Feel free to share it in the comment section below.
The country’s biggest multimedia networks, PLDT Home and SMART teams up with global entertainment company and Asia-Pacific leading broadcaster FOX to offer an extensive menu of top-line content and entertainment viewing options. This comes fresh after their recent groundbreaking partnership with SouthEast Asia’s leading Internet TV service provider, iFLIX, which offers their subscribers the biggest library of movies and TV shows.
Meanwhile Smart subscribers can enjoy free entertainment on the go with Fox as part of the Smart Life Entertainment Everywhere bundle that starts from as low as Php50 for three days, or as an add-on option of Php99/month charged to their prepaid loads or postpaid accounts.
