Are you picking up your phone to reach your customers? The tech savvy customers of today are interested in different types of interactions with businesses to facilitate their buying power. How can businesses gain and maintain the interest of the customer? It is incredible how the power of the Internet can enable businesses to reach clients in more multiple ways.

The Internet allows businesses to gain and maintain customer interaction in numerous ways. One way is to send out an email blast. The email can include a coupon, get the word out about new product, inform about special deals or simply communicate with the customer about something he may be interested in.

A second way to utilize email is in the form of a newsletter. Depending on how frequently they are written and sent, newsletters can provide valuable information and help maintain loyalty. They can be used to introduce a new product, introduce new team members or even explain new ways to shop your business. For example, a newsletter can explain to a customer or client how to use the website in addition to visiting your physical place of business.

Social media outlets are becoming the new normal. It is a great way to reach new customers. Whether you own a new business, or you are a company that has been around for over ten years, social media has changed the way customers shop. Think about your experience when logging into any social media site which may often include viewing companies that you may find interesting. Clearly, this cannot be done over the phone.

Businesses are relentless in maintaining and building their customer base. Bakeries, restaurants, hotels and retailers ask customers what they want by filling out online surveys to help the businesses better serve their clients. Online surveys are widely used to collect customer feedback.

It is also important to maintain a positive connection with the client. Being able to use Skype as a client connection can be rewarding. It makes it more personable and at times more comfortable for the customer to be able to “see” you live. There is also Internet phone services available, check out your local voip providers for more information.

Text messaging is another form of communication used to reach your customer. Clients can sign up to receive alerts regarding areas of your business that interest them. It is a quick way to reach many customers, even faster than trying to get them on the phone.

At the end of the day, the phone is no longer the primary source of client and business communication. The Internet allows businesses to take their clients to the next level in maintaining a positive working relationship that at times can be instantaneous and rewarding.

Fjordan Allego
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By Fjordan Allego

Fjordan Allego aka Fjordz is an IT security practitioner in the Philippines. He maintains a couple of blogs where he shares his views on various topics that he finds interesting. A self-confessed introvert who's mostly active in social media, Fjordz also loves to travel and explore the wonders of the world.

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