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The Philippine’s first automated election can be generally claimed victorious. Though there are technical issues concerning the PCOS machines on some areas, given that this is our first try, we could still consider the results as a success.
But aside from the technological advancement showcased on our national elections, top media TV stations also showed high-end technologies that were integrated for the first time in a news coverage in the country. GMA News used ‘hologram technology’ in interviewing their reporters and key respondents based on various areas around the country. Meanwhile, ABS-CBN News used Virtual Presence Technology via Augmented Reality. For non-technical people, we could easily conclude that the two are just the same. But taking them technically, they are not.
According to Holograms.bc.ca, ‘Hologram is an image registered with use of coherent laser light. It allows to preserve the 3-D information of a holographed subject. With a single source of white light, the image is “played back” and appears in 3-D exactly as it was registered in the studio. Image can project deep inside, or “stick” out of the picture.’
For Augmented Reality, Wikipedia defines it as ‘a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.’
Both are computer-generated images added to the TV screens. But what differs GMA News’s ‘Hologram Technology’ with that of ABS-CBN News’s ‘Augmented Reality’ is the process of producing these image effects.
Both news organizations received positive feedback about this new technology but are also receiving negative comments saying that the ‘holograms’ and ‘virtual presence’ are fake.
Here’s the video of ABS-CBN’s ‘Virtual Presence Technology via Augmented Reality’ and below it is GMA’s ‘Hologram Technology.’ Compare it yourself:
ABS-CBN earlier reported the difference between the two technologies used in their network and with that of GMA Network. Here’s a clip of the report of TJ Manotoc:
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